. It Is When, Not If, Oil Breaks $70 by Andrew Butter Since mid 2010 the oil industry was getting used to Brent averaging around $110. From then to mid 2014 share prices of Halliburton (HAL) Schlumberger (SLB), Hercules (HERO), Transocean (RIG) etc, went up by average 250%. By way of a benchmark for the collective enthusiasm in the idea of the irreversibility of Peak Oil, MODU (jack-up drilling rigs) utilization and day rates climbed into the champagne-all-round arena. According to IHS, a consultancy, there are 118 new ones being built so as to complement the current worldwide fleet of 550.
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