According to the experts at Money Tree Lead Systems, an online lead generation for real estate agents and CRM resource, the process of manually researching, maintaining, and interpreting customer needs and records can be overwhelming. This is particularly evident when there are so many mitigating factors involved, as in the real estate market. If a firm is marketing towards a large or growing customer base, a customer relationship management tool (CRM) is one of the best investments that the business can make to boost sales and increase customer loyalty. As Paul Greenberg, the author of CRM at the Speed of Light, explains, social CRM is: “A philosophy and a business strategy, supported by a technology platform, business rules, workflow, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment.
Read more about Money Tree Lead Systems: Why the Future of Real Estate is in CRM
No comments:
Post a Comment