Did you know that investors prefer IPO stocks with pronounceable company names as opposed to unpronounceable names? They even prefer the pronounceable stocks even over a long term basis of six months or a year. You may not realize it but your investment decisions are controlled more by your unconscious than the conscious part of your brain. Leonard Mlodinow's latest book, Subliminal: How Your Unconscious Mind Rules Your Behavior, covers this and a lot more information about how our subliminal mind controls us.
Read more about Subliminal: How Your Unconscious Mind Rules Your Behavior
Read more about Subliminal: How Your Unconscious Mind Rules Your Behavior
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