Friday, August 16, 2013

Subliminal: How Your Unconscious Mind Rules Your Behavior

Did you know that investors prefer IPO stocks with pronounceable company names as opposed to unpronounceable names? They even prefer the pronounceable stocks even over a long term basis of six months or a year. You may not realize it but your investment decisions are controlled more by your unconscious than the conscious part of your brain. Leonard Mlodinow's latest book, Subliminal: How Your Unconscious Mind Rules Your Behavior, covers this and a lot more information about how our subliminal mind controls us.



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